Purple Magic Shisha Lounge
A complete visual identity for the Purple Magic Shisha Lounge in Dresden – from the logo and business cards to flyers, menus, event campaigns and the photography of the lounge itself.
The brand plays with deep purple, neon light and golden accents to capture the atmosphere of the venue: magical, relaxed and a little bit extravagant.
The logo combines an elegant script with a clean serif word mark – flexible enough for dark and light backgrounds, from business cards to illuminated signs.
For the weekly events I designed a series of social media and screen campaigns – each night with its own mood, but always recognisable as Purple Magic.
Besides the print and digital media I also photographed the lounge – wide angles and neon colours that show the two floors exactly as guests experience them.
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